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Marketing

Premier Citrus Marketing provides marketing flexibility for a wide variety of customers.

Premier Citrus Marketing provides marketing flexibility for a wide variety of customers.

Premier Citrus Marketing sells packed Florida fruit under the Premier Citrus label to markets in the US and Canada, but also to discriminating customers and markets across the Atlantic and Pacific. Premier’s control and focus on process controls throughout its integrated growing, harvesting, packing and shipping sets the Florida standard, as by their Global Gap certifications year in and year out. This is the basis for building strong customer relationships in Europe, the Pacific basin and of course the US.

Premier’s location in the world renowned Indian River Grapefruit growing region, along with short hauls to Premier owned groves provides emphasis on all varieties of grapefruit  – White Marsh Seedless, Red Thompson, Flame, Ray and Rio, as well as all of Florida’s best fresh oranges, including Navels, Hamlin’s and of course Valencia’s.

Additionally, Premier’s status as the largest owner of Florida orange groves amongst predominantly fresh fruit packers allows Premier’s control and selection throughout its broad location and block diversity to provide Florida’s best fresh oranges, including Navels, Hamlin’s and of course Valencia’s to retail and food service customers throughout the season.